Irvine, Calif., March 30, 2005– JetAudio, Inc., the North American subsidiary of a Korean multimedia company, COWON Systems, Inc., announced today that it has changed its name to COWON America, Inc. The name change reflects the company's commitment to uniting with their Korean counterpart and expanding their brand beyond digital audio players; COWON is focused on a broader multimedia category.

"We feel that the name COWON America, Inc. more accurately conveys the various multimedia products we have planned for the future," remarked Jae-ook Jeong, President of COWON America, Inc. "We want to extend our brand image beyond the digital audio category to a wider range of multimedia space. Also, by using a part of our Korean parent company’s name, we will establish a brand unity between the Asian and North American markets."

The company will still use the name JetAudio for their multimedia software products. COWON America, Inc. currently has flash memory and hard disk digital audio players (iAUDIO) and multimedia software (JetAudio) in their product line. The company will release a hard disk digital audio player (iAUDIO M5), a hard disk digital audio/video player (iAUDIO X5) and a portable media player (COWON A2) by the summer of this year. COWON America, Inc. is available online at www.cowonamerica.com.

About COWON America, Inc.
COWON America, Inc. ("COWON"), a division of Korean multimedia company, COWON Systems, Inc., is an innovator in digital media. COWON offers various versions of multimedia software (JetAudio) and portable MP3 players (iAUDIO). The company remains at the forefront of new multimedia software developments and sales of COWON Systems' comprehensive products in the North American markets. COWON continues to ensure COWON Systems' successful achievements in Asian markets and is carrying on the momentum in North America. COWON is headquartered in Seoul with an office in Irvine, Calif. Additional details are available online at www.cowonamerica.com.